L’Oreal Paris Feria Intense Ombre Hair Color, Soft Black to Black O40

L’Oreal Paris Feria Intense Ombre Hair Color, Soft Black to Black O40

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$11.97 $9.97

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  • Description
  • Additional information
  • Reviews (5)


L’Oreal Paris Feria Intense Ombre Hair Color, Soft Black to Black O40

With Féria, what you see is the shimmer. Multi-Faceted shimmering colour with 3X highlights delivers intensified, brilliant results. Inspired by cutting-fashion, Feria’s prismatic colour spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.


  • Intense ombre effect even on dark bases
  • Lightens hair lengths in a stroke, as easy as brushing your hair
  • Includes expert brush that allows for easy, customizable ombre looks

Additional information

Hair Type

All Hair Types


One Application








Soft Black To Black Hair

5 reviews for L’Oreal Paris Feria Intense Ombre Hair Color, Soft Black to Black O40

  1. 5 out of 5

    I am typing this literally 2 hours after having used this dye. I had my hair dyed in the salon in the past, but never had the nerve to try at home. I wanted to Ombre my hair and saw some good reviews for this product and I decided to take the plunge.

    My hair was virgin, has strong red undertones and is naturally very dark brown (think black coffee), so I figured if these kits were basically natural in tone that I would end up with a slightly more red/copper version of what’s on the box.

    I was right! I’m actually very happy with the results right now. The brush was easy to use and I have nice tones and coverage. In addition, my hair feels fantastic – not at all stripped or dried out. I have natural 3c/4a hair and usually style it in braidouts. I used their shampoo, deep conditioned for 10 minutes and then styled my hair. This has added so much dimension to my curls and my ends are just so shiny! I can’t wait to see how the color settles in my hair over the next few days.

  2. 1 out of 5

    i bought this today and i dyed my hair as per the instructions. I have a black hair (asian) with medium thickness. I specifically bought the red ombre. didnt do anything to my hair at all. picture on the carton is misleading model has black hair with bright red in the bottom not even a single strand is red.

  3. 3 out of 5

    Effective, but not the results I was looking for. I left product on for maximum time and my hair which is naturally a soft black barely changed color. All it did was strip the hair making it feel weak and thin. Upside was that it turned a dark auburn color and looks like a very subtle red ombre (was going more for the light brown look, represented on the box). Will probably buy another box and go back over the hair to achieve a lighter ombre look. Ladies with dark hair be aware that your first results will probably not be what you expect.

  4. 5 out of 5

    This was the first time I’d ever color my hair and it was easy! I was a little afraid that it would turn out brash or leave my hair dry, but none of that happened. The color was gorgeous–I even figured out how to do the gradual fade to color as opposed to the hard line. And the shampoo still left my hair soft. Will purchase again when I trim the color off (I only did a small portion of my hair because I wasn’t sure how it would look, so a good chunk of color will come out with my next trim)

  5. 5 out of 5

    Finally an at-home diy ombre kit. I have been wanted this look since it came out, but I didn’t wanted the spent hundreds on a professional beauty salon. Super easy to use and with great results. Damage was minimal since I have colored treated hair and also bleached my hair like 3 times this year. Just follow the instructions and let it go. My hair is medium to dark brown so I let it set for 45 minutes.

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